Originally published 9/27/07
One of the things that I have done as a stay-at-home daughter, is learn a little about business (and marketing, while helping my father who directs and controls online shopping with his Internet based and managed distribution company.
For us this has meant integrating the family business into our home-making and hospitality. How did we do that? Buy coupling two important business principles: Prosumerism and Retail Estate.
Prosumerism is the principle of being a producer and consumer at the same time.
Most people are consumers but are not producers. All of their money goes toward consumption.
While they may think that they are producing at their jobs, in actuality they are not. Instead they trade their time for money, bring the money home, spend it on consumer products, and when all is said and done all they have produced is a bag of trash to be hauled out to the street. There is nothing left over.
Saving is not producing. Consumers think that when they buy at a discount they are getting ahead by saving money. Are they? Where is the saved money? What they are actually doing is just spending. They are stretching their dollars as far as they will go, but there is still only one end result, spent money.
Consumer minded shoppers choose to let their time be consumed also. They clip and cut coupons & drive from store to store (at 2.89 a gallon) shopping sales. In the end they have less time to go along with their spent money. Consumer thinking spends money (and time).
By definition producers have time and/or money left over after time and money is invested in a project. The leftover time and/or money is invested back into the project and then produces more. See the cycle? Producer thinking invests money (and time).
So what is a Prosumer? Prosumers make money while they spend their consumer dollars.
Prosumerism is the answer for those on a tight budget that would like to make more money but haven't any investment capital. Prosumers spend wisely and differently. They get paid for buying smarter not cheaper.
This is where Retail Estate comes in. There are many things that we buy at various retail establishments. Whether we purchase items on sale or not, we still purchase them and store owners keep the difference between wholesale and retail. In other words, they profit.
When a prosumer invests in retail estate he converts expenses to income by keeping profits, similarly to the conventional business owner, which he used to leave behind at a retail establishment. The profit ends up in his own pocket, and the profits now stay in his household budget. How can this be done?
Let me show you one way we do it.
Around here many of us refer to Starbucks as Fourbucks. Why? Because that is what it costs for a cup of fluff-puff coffee at a Starbucks retail establishment. Yesterday, I opened a coffee shop right in our own kitchen. Mom cleverly named it Ourbucks. Why? From here on out, rather than spend four bucks at Starbucks, the buck stops at Ourbucks. First we have made ourselves the middlemen by buying coffee at wholesale from a manufacturer that pays us a rebate on the volume of product we buy. Then I use that coffee to make our fluff-puff drinks at home. We pay Ourbucks what we used to pay Starbucks and the retail profit stays in the family business.
But you're just paying yourself?!? Don't forget volume bonuses mentioned above. This is profit earned for consuming our own product line. And we're not limited to our own household of three coffee drinkers and one product, coffee.
A home-based business certainly has it beginnings in turning a profit from redirecting the family budget and expenditures. But it goes far beyond that allowing for income potential equivalent of a full time job or more. With companies willing to work with this type of direct distribution, now-a-days, you have the potential to distribute electricity, groceries, nutritional products, cosmetics, exercise group memberships, flooring, household appliances, insurance, beyond your own personal consumption, which ultimately means, no more living paycheck-to-paycheck.
A waaAAaay better cup!
When it comes to Starbuck vs. Ourbucks, rather than building the vision of the owners of Starbucks, who openly denounces the magnificent creations of God and God Himself, promoting false religions & sodomy on their cups... (Update: This is from the day when quotes on their cups where quite horrible. Now it take much less, in fact nothing, to upset 'Christians,' which is unfortunate)
We are not happy with Starbucks...nor espouse their vision.
...we are building our family's vision and future by gaining a greater hold on our finances giving us the options we'd not have other wise, hopefully to benefit future generations of God fearing coffee drinkers to come.