Make the Most of Your Advertising Dollars: Start-up Basics
These days, most U.S. markets are buyer's markets, meaning that consumers have great leverage to get a lot of value for their dollars.
Right now, this is especially true in the advertising world. Which is good news if you're just starting your company or revamping your existing marketing strategies.
Although surveys commonly report that a huge majority of consumers will buy eco-friendly products, most will not pay a lot more for them. For most consumers the environment is a secondary factor, and scolding doesn't sell at all...When eco-friendly products do cost a little more, communicating their added value becomes paramount. "The challenge facing green-product companies going mainstream is how to motivate consumers to shop value and not simply price. The key is to define and present both the product and green value in one marketing message," says David Mleczko
Get Past the 'Budget' Roadblock
During economic contractions your clients are going to become more resistant, more selective and more fearful about how they spend their money. Consumers will only spend their money when the perceived value of your product or service is greater than the value of their money.
I call heaven and earth to record this day against you, [that] I have set before you life and death, blessing and cursing: therefore choose life, that both thou and thy seed may live:
H1N1 National Emergency: "Fire Drill"?
I have really been intrigued by the level of hype the H1N1 “Swine Flu” has caused. I don’t recall ever experiencing a national mobilization like we’ve seen with this outbreak. It’s all over the Press. It’s all over the Internet. The Federal government has spent $ billions buying all the vaccines they can. And the President recently declared a national emergency.
The only problem is, the pandemic has evidently forgotten to show up. More people have died of the regular flu than the swine flu, but we’ve rarely seen as much hype as we are experiencing today over the swine flu. Moreover, the swine flu is not a particularly strong flu. Many people I know who have already been through the swine flu could not tell much of a difference from a regular flu—although some say abdominal pain is more prevalent with the swine flu.
Morning & Evening Oct. 27, 2009 (Note: There are 2 scripture links which take you to the wrong destination.)
Treasure up these faithful sayings. Let them be the guides of our life, our comfort, and our instruction. The apostle of the Gentiles proved them to be faithful, they are faithful still, not one word shall fall to the ground; they are worthy of all acceptation, let us accept them now, and prove their faithfulness. Let these four faithful sayings be written on the four corners of My house.
...Like the villains in the movie, it can be easy for us to observe the harm that has often been caused by the indulgence of wrong emotions and thus jump to the conclusion that all emotions are wrong. Then we find ourselves walking the hallways at church or work with dour expressions on our faces. Perhaps we attempt to interact with people of the opposite gender by only speaking of deep, cerebral subjects or obscure theological disputes...The question is not: Will you exercise your emotions? The questions is: Will you exercise self-control with your emotions and emote as God has called you to emote?...
When Pharaoh had let the people go, God led them not through the way of the land of the Philistines, although that was near, lest they should repent when they was war and return to Egypt: But God led them about through the way of the wilderness of the Red Sea... Our very learned countryman Sir Walter Raleigh, represents the conduct of Moses in this march of the Israelites in some measure the effect of his own prudence and skill in the art of war; and he gives some reasons to show how Moses performed, in the several stations of this march, the part of a very able commander. I cannot pretend to judge of the reasons of war suggested by him; but I should imagine, that Sir Walter Raleigh's great military skill might lead him to draw an ingenious skill here for Moses, where we have no reason to think that Moses laid any scheme at all.
Not Much Has Changed in 400 Years?
Nearly four hundred years ago, a great pastor, Richard Baxter warned parents about the great danger of Christian children associating with friends who do not fear the living and the true God.
Defending The Faith - Greg Bahnsen